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James Kerley Now comes the hard part - before you can even decide on which vendor you like, you have to figure out what the right buying approach will be. Buyer Trends, Preferences, and Strategiessponsored by censhare, buyers typically take three approaches to digital experience DX solutions: This means that the vast majority of those investing in DX solutions are doing so through a variety of vendors rather than a single, holistic solution.
They are very much avoiding putting all their eggs in one basket. This can mean that you secure yourself a best of breed solution, where each piece of your DX infrastructure is coming from vendors that are regarded as the best in that field.
James kerley single it also means that extra work and effort will be required from IT and marketing in order to integrate multiple tools. Going this route can help to make implementation and execution smoother, since you just have one vendor to deal with.
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You can also assume that everything will play together nicely, right out of the box. Bespoke By far the least used approach.
This is definitely one of the hardest routes to go as it requires a significant amount of time and resources. And just because one business prefers a certain approach does not mean that this way will also work james kerley single you. Staying educated about your DXP options is critical to choosing a solution that will be worth the investment.
Digital Experience Platforms: Buyer Trends, Preferences, and Strategies Digital Clarity Group dives deep into the world of the digital experience platform to give you rich technical and business james kerley single into trends, strategies and supporting tech.